Is working with a woman-owned, WBENC certified on the top of your list when choosing your Public Relations and Marketing Partner? If not it should be! We understand there are a number of factors in the decision process when choosing a partner agency and consultant. They may include; what are your goals? What new ideas and strategies are they bringing to the table? What experience does the consultant and company have? What is the companies track record for growth success? What value will we receive? But, don’t forget to ask, is the business WBENC Certified?
With 17 years of experience and success, empowering companies to grow and market for success, we bring value to your organization and bottom line through our talent, team, and strategy as well as being a WBENC Certified business.
The Women’s Business Enterprise Council (WBENC) certification honors businesses that are at least 51-percent woman-owned.
It is the most rigorous and time-consuming certification of its kind, requiring an on-site review and an intense laundry list of requirements. There are some big benefits to working with a WBENC-certified business that we want to make sure you are aware of. Grow Business Today is proud to be a WBENC certified Marketing and Growth Agency. Here are the top advantages.
1. Tax Incentives
When tax time comes around for your business, you might just be in for a pleasant surprise if you work with a WBENC certified marketing and growth agency. That’s because the U.S. federal government offers tax incentives to businesses that partner with women and minority-owned firms. Some states also offer additional tax incentives. We can help direct your team to find and capitalize on these opportunities.
2. New Revenue Opportunities
Research shows that working with a WBENC-certified business can increase profitability with as much as a 130% return on investment, providing distinct competitive advantages. Additionally, the researchers concluded that procurement organizations that work with a diverse supplier base also had lower overall operating costs and spent 20% less on their buying operations. This is a significant competitive advantage, as well as a tremendous increase in your bottom line. The research also revealed that businesses that work with diverse suppliers had overall lower operating costs than those that didn’t.
3. Increased Satisfaction
When it comes to partnering with an agency for marketing, communications, media buying, and growth work, you want to be happy with the outcomes and results they deliver. Partnering with a WBENC-certified agency like Grow Business Today can help ensure your campaign is set up for success and added satisfaction. Through the process, our business and others are not only vetted but receive a seal of approval for the work and satisfaction we bring to our clients.
4. Promotes Innovation
When you are looking for ways to attract new customers and bring new ideas to the table. Working with a WBENC Certified business, which is typically smaller in size, your company has hand-to-hand support and attention.
5. Shows Your Support Of Diversity
Today, people want to purchase from brands that share their values – not just in their words, but in their actions. By working with diverse suppliers, such as a WBENC certified marketing and growth agency that is also committed to empowering other women-owned businesses through certification, you show support for not just hiring diverse suppliers, but empowering next-generation suppliers and innovators.
If you’re ready to get started with a WBENC certified marketing and growth agency, Grow Business Today is ready to serve. We are proud to represent and work with some of the most amazing organizations focused on leading with people, planet, profit, and purpose at the forefront. Are you focused on quadruple bottom line impact? Learn more or schedule your free growth consultation by emailing Stephanie at Stephanie@growbusinesstoday.com.